ESS Launches New Logo
Eye Safety Systems, Inc. (ESS) today officially unveiled its new logo and marketing identity. A dramatic and comprehensive overhaul to all of its branding has been underway for nearly 12 months, culminating in the launch of the new logo on the company's 11th anniversary.
Founded in 1998, ESS is one of the largest suppliers of military, law enforcement and fire/rescue eye protection worldwide. Engineered with performance-driven technology developed in the sports arena, ESS eye protection products are built to withstand some of the planet's most hostile conditions, including ballistic threats inherent to battlefields and extreme temperatures faced by firefighters.
"The ESS name has always been associated with toughness and reliability," said Steve Dondero, ESS Marketing Vice President. "Our goal with the new logo was to build off the heritage of the original design, but to modernize its look to better reflect the forward-thinking nature of our company. ESS has revolutionized the protective eyewear industry more than any other company, and it is fitting that our logo should communicate a more contemporary message in line with our continued path of product innovation."ESS planned the new logo roll-out to coincide with the launch of several new products slated to hit in the 2009 calendar year. As part of its identity rebranding, ESS has refined its corporate tagline to "High Adrenaline Eye Pro", and is also introducing an enhanced website: www.esseyepro.com.
ESS will be working with its distributors and vendors to help roll out the new brand over the next few months. The goal is to integrate the new logo and branding elements into all marketing categories within the worldwide military, law enforcement, and firefighting channels.
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