In association with the National Firefighters Endowment, ESS Eye Pro is giving away 40 new NFPA-1971 compliant FirePro 1971™ firefighter goggles to a fire department in need. Based on the Profile NVG™, the world’s #1-selling military goggle, the all-new, NFPA compliant FirePro 1971™ goggles will be paired with 40 Phenix fire helmets and then donated to one deserving U.S. fire department.

Working with the National Firefighters Endowment and supported by ESS, Phenix Fire Helmets will undertake the task of identifying a winning department through a photo contest hosted on the popular social media site Facebook. Until March 1, 2013, interested departments can enter a photo at HelmetGrant.com for consideration. The photo contest will largely be decided by the community of fire service professionals and their supporters: votes accumulated by each participating department’s photo and story will be tallied on March 1^st.  Thereafter, the National Firefighters Endowment and Phenix Fire Helmets will choose ten departments to evaluate, with the winner being announced at Phenix Technology booth 4143 on April 25, during FDIC 2013.

“We are excited to be working with ESS and Phenix on providing this critical equipment to a department in need. Their contribution will help protect the lives of at least 40 brave men and women protecting our families and homes,” said Shane Parkins, President of the National Firefighters Endowment.

The winning department will receive the new ESS FirePro 1971™ goggles and will be able to choose from one of two different types of Phenix helmets. For more information, visit Phenix Fire Helmets on Facebook at www.facebook.com/phenixfirehelmets or the National Firefighters Endowment at www.facebook.com/NationalFirefightersEndowment.

ESS (Eye Safety Systems) today announced the release of its new Credence™ high-impact sunglass. The military eyewear manufacturer’s latest eye pro offers an exceptional balance of form and function – vital traits in eyewear engineered for use by military and public safety professionals.  As the latest in a growing line of ESS MIL-SPEC sunglasses, the Credence™ provides exceptional and stylish protection, distortion-free optics, all-day comfort and optimal compatibility with helmets, hats, hearing protection and comms devices.

With fifteen years of experience as a leader in military eye protection, ESS knows eye safety.  ESS sunglasses are designed to the highest levels of protection and durability to support peak performance for any wearer without compromising style or comfort.  Hundreds of thousands of military personnel and first responders worldwide have trusted their vision to ESS.

“Though Credence was made with larger individuals in mind, it can be a go-to choice for medium-sized users as well,” said Brian Ross, ESS General Manager. “Whether you need a larger sunglass, prefer the added coverage of extra lens-wrap, or just like the bold looks of a larger frame, the Credence will deliver the performance and protection ESS users have come to expect.” 

Select models of the new Credence™ include glare-reducing, premium polarized lenses rated to exceed ANSI Z87.1-2010 impact standards.  Credence™ frame colors come in matte black or matte gray with three available lens colors: Polarized Mirrored Gray, Mirrored Copper and Smoke Gray.  For those who require prescription eyewear, Credence™ high-impact polycarbonate Rx lenses will be available this summer.  

Credence™ sunglasses are compliant with U.S. MIL-PRF-31013 (Clause 3.5.1.1), ANSI Z87.1-2010, and U.S. Federal OSHA. Polarized Credence™ sunglasses are compliant with ANSI Z87.1+ 2010 and U.S. Federal OSHA. All Credence™ lenses provide 100% UVA/UVB protection.

Credence™ sunglasses will begin shipping in March; preorders can be taken by ESS dealers or direct from ESS.

Filmed at the near-legendary, totally-incendiary shooting event in northern Idaho, ESS shooter, U.S. National Rifle Team (Palma Division) member, and “30 Cal Gal”Anette Wachter together with friend Shelley Rae (Western Shooting Journal /gun blogger) were among the many in attendance.  In this exclusive video series, Annette and Shelley demonstrate their passion for shooting while having an explosive time, and in doing illustrate quite nicely that ESS eye pro fits women as well as it fits men. 

Videos in the Boomershoot series will be released every Wednesday. The series will be hosted on the ESS webpage via the NEWS Tab (then click on ESS Videos).  Or, view on the ESS YouTube channel, http://www.youtube.com/esseyepro.

Click below to watch the second video!

Commemorating our adoption by the shooting sports community and as a fun forward-step in working together with civilian as well as military shooters, ESS is proud to announce the release of its new video series, Boomershoot!

Filmed at the near-legendary, totally-incendiary shooting event in northern Idaho, ESS shooter, U.S. National Rifle Team (Palma Division) member, and “30 Cal Gal” Anette Wachter together with friend Shelley Rae (Western Shooting Journal /gun blogger) were among the many in attendance.  In this exclusive video series, Annette and Shelley demonstrate their passion for shooting while having an explosive time, and in doing illustrate quite nicely that ESS eye pro fits women as well as it fits men. 

Video installments in this series will show high-powered guns in action, exploding targets, behind-the-scenes footage, and more. The series will be hosted on the ESS webpage via the NEWS Tab (then click on ESS Videos).  Or, view on the ESS YouTube channel, http://www.youtube.com/esseyepro.

Click below to watch the first video!

WOUNDED USMC VETERAN JASON SELLARS SETS SIGHTS ON MOUNTAIN BIKE NATIONAL CHAMPIONSHIP SERIES RACE

July 5, 2012 -- Sun Valley, ID USA

Today, ESS (Eye Safety Systems, Inc.) is pleased to announce its sponsorship of Corporal Jason Sellars USMC (Ret.) in the U.S. National Mountain Biking Cross-Country National Championships, Para-Cycling Division.  Mr. Sellars, a Marine of the war in Iraq, suffered a traumatic brain injury and post-traumatic stress during an IED explosion and subsequently spent extended time at National Naval Medical Center in Bethesda Maryland fighting through a long recovery process.

Sellars’ drive to extend beyond the limitations imposed by the serious nature of his injuries brought him to Sun Valley in the winter of 2011-2012 as a participant in Higher Ground, an intensive therapeutic recreation program serving veterans with traumatic brain injury/post-traumatic stress disorder.  Higher Ground is a nationally-recognized division of adaptive sports pioneer organization, Sun Valley Adaptive Sports, which is renowned for its work with athletes who have disabilities and special needs.  Higher Ground has received special recognition from the Joint Chiefs of Staff, The Department of Excellence, and many other Military and Veterans Administration officials across the country.

Inspired by Higher Ground, Sellars soon found himself applying for a fellowship to return to Sun Valley to work as the Veteran Liaison for Higher Ground.  Through another veteran’s nonprofit “The Mission Continues”, Jason succeeded in attaining a fellowship with Higher Ground and paved his way for a return to Idaho. Today he works to spread the message of recovery to full and active lifestyles under the auspices of his role as Veteran Liaison.  At Higher Ground, his daily contact with former and prospective program participants establishes an important and empathetic link between the non-profit organization and the veteran military personnel who form its clientele.

“My hope through participating in the National Championships and through mountain bike racing in general is that I can spread a message of encouragement and of possibility to my veteran brothers and sisters.  To those who’ve suffered injury of any type, who may see their lives falsely defined by their limitations,” Sellars said.  “Even with serious disabilities to contend with, there is so much that veterans have to offer, and so much that we can achieve.  Through my work with Higher Ground and with the assistance of companies like ESS, I hope that I can inspire veterans to further challenge themselves, and to see their lives and contributions as positive and significant forces for change.”

ESS has worked with Higher Ground over the years, helping to constructively influence the lives of those who have sacrificed in the service of their country. Many Higher Ground participants have worn ESS products throughout their military careers and deployments, so the connection between the company and the individuals can run deep.  Through their involvement in a variety of Higher Ground’s group camps, ESS has found a meaningful and far-reaching way to give back to the military community.“

Higher Ground is a unique organization with an extremely important function,” said Ari Drougas, Communications Manager at ESS.  “It is critically-important that we as a society provide our wounded veterans with the tools and confidence to overcome or adapt to their injuries, so that we can in turn learn from their well-established leadership abilities.  We’re thrilled to work again with Higher Ground as Jason seeks new challenges with both his charitable works and his athletic aspirations.”

Come and support CPL Sellars and other veterans participating in the first ever veteran’s division of the National Mountain Biking Cross-Country National Championships at 4:40 p.m. July 5th at the River Run side of Bald Mountain.

Media Contact:
Ari Drougas 
ESS Communications Manager
ari@esseyepro.com

About ESS: Established in 1998, ESS (Eye Safety Systems) creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals. Designed for the planet’s most hostile and unforgiving environments, ESS products feature cutting-edge technologies and patented innovations to ensure peak performance and uncompromised eye safety.  Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc. ESS eye pro is manufactured in Foothill Ranch, California, and is sold in over 100 countries. For more information, please visit www.esseyepro.com.

About Higher Ground: Higher Ground provides weeklong therapeutic Sports camps for service members with TBI, PTSD, Polytrauma, and their supporters.  Included with these services is athree year follow up (the longest in the industry), resources at home and nationally for any unmet needs, and a reintegration budget to help purchase the goods and services needed to maintain a healthy and active lifestyle.  Visit us on the web at www.hgvets.org.

ESS (Eye Safety Systems) today revealed its Cross-Series™ platform of interoperable eye protection through the release of the new Crosshair™ ballistic spectacle.  The Crosshair™ joins the existing Crossbow® and Suppressor™ product lines to form the Cross-Series™, the world’s first fully interchangeable, customizable, military-rated spectacle platform.

With the Cross-Series™, ESS takes its innovative approach to cross-compatible eye protection to the next level by offering an entire family of interrelated products.  This enables anyone to obtain eye pro based upon their own specific performance and price needs, without incurring a sacrifice in overall quality or protection.  All Cross-Series™ spectacles are available as ready-to-wear, stand-alone eye protection solutions.  Any Cross-Series™ additional lenses, frames, and other kit components can be used interchangeably.  The new eyewear platform from ESS is expandable, adaptable, and incredibly versatile.  Whether used for high-stakes military missions or recreational endeavors, every Cross-Series™ spectacle offers U.S. MIL-SPEC ballistic protection, an advanced ergonomic fit, and distortion-free optics to deliver enhanced performance in the field.

The new starting point for Cross-Series™ customization is the Crosshair™, an entry-level product that defies limitations.  The Crosshair™ exceeds U.S. Military impact and optical standards and provides superior comfort with a universal fit, making it an essential eye protection solution.  But the Crosshair™ is capable of much more, as it is built to work with any ESS premium Cross-Series™ upgrades.  “The Cross-Series is the first eye protection to meet any requirement: form, fit, function or budget,” said Brian Ross, General Manager of ESS.  “With the Crosshair, ESS is able to bridge the gap between price and premium performance.  Now anyone who wants military-grade protection and the benefit of our advanced technologies can get what they need, and when they need it, by engaging with the Cross-Series.”

The Cross-Series’ ability to adapt for changing missions and environments is achieved not only through its wide variety of replaceable lenses, but also through the interoperability of the three frame options.  The Suppressor™ has the first eyeshield frame optimized for use under hearing protection and communications gear.  Wherever eye pro and hearing pro overlap, the ultra-thin Suppressor™ frame minimizes the interference caused between standard temple arms and padded earmuffs.  The resulting natural fit reduces the admission of damaging noise and eliminates the distraction and discomfort of headaches and hotspots.  The Suppressor™ is a much-needed solution for shooters of every type, and it has wide application in fields such as construction, aviation, motorcycling, and in a variety of sports.

The flagship of the Cross-Series™ is the Crossbow®, which features special flow-coat lens technology to provide its users with the ultimate protection from fogging.  By applying separate anti-fog and anti-scratch coatings, each Crossbow® lens is optimized for maximum resistance to environmental conditions.  Fogging is abated on the inside of the lens, scratching is minimized on the outside, and the net effect is eye pro that performs best when it matters most.  In addition to its unique lenses, Crossbow® spectacle frames also feature padded “no-slip” temple arms that provide a comfortable grip, even when wet.  The Crossbow Unit Issue Kit has met stringent requirements to earn a coveted position on the U.S. Army’s APEL [Authorized Protective Eyewear List], and the Crossbow® is the protective eyeshield issued for use by all United States Marines.

Practical reasons for using the Cross-Series™ platform include both its highly-adaptable nature and the functional economy achieved through the use of interchangeable parts.  Crosshair™ owners may upgrade their spectacles with premium anti-fog Crossbow® lenses as their needs require. Crosshair™ and Crossbow® owners can adapt their eye pro with the ultra-thin Suppressor™ frame, optimizing their kits for use under ear protection or communications gear.  With a range of available lens tints to choose from (including ANSI Z87.1-2010 safety-rated polarized Crossbow® lenses), multiple frame colors, and a full array of replacement parts and accessories, Cross-Series™ products can be configured for use in any environment.  Savings over time can also be realized, as the Cross-Series™ users will be able to extend product lifetimes by replacing individual parts, as needed.  

For those whose vision requires optical correction, a range of ESS Rx inserts ensures that any Cross-Series™ product will work in combination with a single ESS prescription insert.  ESS corrective eye protection products–including the ESS P-2B™, U-Rx™, and Vice™ Rx inserts–can be ordered online through the enhanced Rx functionality found site-wide at www.esseyepro.com.

ESS Cross-Series™ eyeshields are compliant with U.S. Federal OSHA, ANSI Z87.1-2010, U.S. MIL SPEC MIL-PRF-31013 (Clause 3.5.1.1), and CE EN 166.*  All Crosshair™ and Crossbow™ lenses provide 100% UVA/UVB protection.  Visit www.esseyepro.com/cross-series for further details.


*ESS Crossbow Polarized Lenses are compliant with U.S. Federal OSHA, ANSI Z87.1+ and CE EN 166.

Media Contact:
Steve Dondero
Vice President Marketing
sd@esseyepro.com

While competing in the Ohio State Mid-Range State Championships, Cloft fired a .308 caliber rifle with metallic sights.  He broke the old National service record of a perfect 150 points and 11X's (center shots) with a 150-12X, the 500 yard service record of 149-8X with a 150-10X, the 600 yard service record of 150-6X with a 150-9X, and the old aggregate service record (combination of the three yard lines) of 448-30X with a perfect score of 450-31X. 

Cloft will also be wearing ESS eye pro when he represents the USA at the World Long Range Championships in Brisbane, Australia, this October.

In an effort to memorialize 9.11 and commemorate the 10^th anniversary of the day’s unforgettable events, ESS has developed a limited-edition series of its premium ballistic sunglasses, including the brand-new 5B^TM sunglasses.  Each pair of Remember 9.11 edition sunglasses bears a commemorative laser etching on the lower portion of the left lens.  Four different styles within a price range from $90 to $135 will be available.  25 percent of ESS sales from each of those sunglasses or associated apparel will be donated to the Stephen Siller Tunnel to Towers Foundation.

“The tragic events of Sept. 11, 2001 changed every American, especially those who protect and defend our country,” said Brian Ross, general manager of ESS.  “In honor of the sustaining efforts and great sacrifices made by military, law enforcement and firefighting professionals, ESS is proud to donate 25 percent of sales from its Remember 9.11 products to The Tunnel to Towers Foundation, whose charitable works support these heroes and their families.”

“It is an honor to have the support of ESS, a company that actively serves our heroes by protecting their eyesight in military conflicts and in the line of duty,” said Frank Siller, chairman of the Stephen Siller Tunnel to Towers Foundation and brother of Stephen Siller.  “We’re delighted ESS has recognized our Foundation and the importance of its cause.”

A leading protective eyewear contractor to the U.S. Army, Navy, and Air Force and the exclusive authorized supplier of protective eyewear to the United States Marine Corps, ESS is responsible for significant advancements in its field since its inception in 1998.  A subsidiary of Oakley, ESS is renowned for battlefield-proven eyewear that has been issued to millions of troops and first responders worldwide. Its military grade sunglasses are growing in popularity among civilians due to their superior protection, performance, and durability. With its Remember 9.11 program, the company hopes to raise both money and the public awareness of the dangers facing those who defend the country’s freedom and public safety. For more information about the ESS Remember 9.11 program and to purchase products, please visit www.esseyepro.com/remember.

About  ESS:  Established in 1998, ESS (Eye Safety Systems) creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals. Designed for the planet’s most hostile and unforgiving environments, ESS products feature cutting-edge technologies and patented innovations to ensure peak performance and uncompromised eye safety. Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc. ESS eye pro is manufactured in Foothill Ranch, California, and is sold in over 100 countries. For more information, please visit www.esseyepro.com.

About The Stephen Siller Tunnel to Towers Foundation: The Stephen Siller Tunnel to Towers Foundation is a charitable organization set up to follow in the footsteps of FDNY firefighter Stephen Siller, who ran through the Brooklyn Battery Tunnel to the World Trade Center towers on Sept. 11, 2001, carrying 75 pounds of gear on his back, to rescue his fellow New Yorkers. Siller lost his life when the towers collapsed, leaving his wife, five children and six siblings to carry on his memory and share his story. One of the primary missions of The Stephen Siller Tunnel to Towers Foundation is to honor the military members who have been seriously injured and sacrificed their quality of life in the line of duty. The Foundation currently is in the process of building several custom homes for servicemen, who, as a result of suffering devastating injuries during military combat, are quadruple amputees. Additionally, the Foundation actively supports children who have lost one or both parents as well as assisting seriously injured firefighters. To find out more about the Stephen Siller Tunnel to Towers Foundation, please visit http://www.tunneltotowersrun.org.

ESS (Eye Safety Systems, Inc.) today announced the release of its new 5B™ ballistic sunglass. The leading military eyewear manufacturer’s latest product is the result of extensive research and development and offers advancements in form, fit, and function. The 5B™ was meticulously created to offer contemporary style with an exceptional fit that is compatible with helmets and communication devices.

With thirteen years of experience providing eye protection for use in the world’s most hostile environments, ESS understands that creating stylish, military-grade eye products is critical to eye safety. The Vision Council reports that 90% of eye injuries are preventable through the use of proper eye protection*, so the key is to break the barriers to use; namely, the poor aesthetics, imprecise optics and uncomfortable fit that are typical of safety eyewear.  ESS sunglasses are designed to the highest military protection, performance, and durability specifications to support peak performance for any wearer without compromising style and comfort.

“The 5B is a perfect fit under any hat or helmet, and its feather-light weight and flawless optics mean you’ll probably forget you’re even wearing sunglasses,” said Brian Ross, ESS General Manager. “It also fits a wider range of both men and women than any other sunglass we’ve yet made.”

The 5B™ is one of the first ESS sunglasses to offer glare-reducing, ANSI Z87.1-2010 premium polarized safety lenses.  ESS is also offering a new suite of frame and lens tints; the 5B™ sunglass frame is available in either matte black or matte grey with a range of lens tints including polarized mirrored gray, mirrored gray, mirrored copper and smoke gray. For those requiring optical correction, the 5B™ can be customized with ballistic polycarbonate prescription lenses, available at www.esseyepro.com.

The 5B™ sunglass is stylish without drawing undue attention – an important characteristic for the military, law enforcement, and firefighting professionals who must often observe uniform or dress code. Standard ESS 5B™ sunglasses are compliant with U.S. MIL-PRF-31013 (Clause 3.5.1.1), ANSI Z87.1 2010 Edition, U.S. Federal OSHA and CE EN 166. Polarized ESS 5B™ sunglasses are compliant with ANSI Z87.1+ 2010 Edition and U.S. Federal OSHA. All 5B™ lenses provide 100% UVA/UVB protection.  Visit www.esseyepro.com for further details.

In addition, the 5B™ sunglass is featured in a new charitable sales program. The ESS “Remember 9.11” program offers 25% of ESS’ sales to the Stephen Siller Tunnel to Towers Foundation, a non-profit organization founded in the name of a firefighter who laid down his own life on September 11^th, 2001 at the World Trade Center in order to save the lives of many others.  The Tunnel to Towers Foundation works to build smart houses for severely-wounded combat veterans, assists the families of fallen public safety officers, and helps injured firefighters recover in burn centers across America. To learn more about this program and see ESS' Limited Edition "Remember 9.11" sunglass line, visit www.esseyepro.com/remember.

*The Vision Council, “Eye Safety At-a-Glance”, ©2010 and, “Eye Injuries at Home: EyeSmart.” American Academy of Ophthalmology. Feb. 2009. Web. 24 June 2010.

About ESS:   Established in 1998, ESS (Eye Safety Systems) creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals. Designed for the planet’s most hostile and unforgiving environments, ESS products feature cutting-edge technologies and patented innovations to ensure peak performance and uncompromised eye safety. Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc. ESS eye pro is manufactured in Foothill Ranch, California, and is sold in over 100 countries. For more information, please visit www.esseyepro.com.

About The Stephen Siller Tunnel to Towers Foundation: The Stephen Siller Tunnel to Towers Foundation is a charitable organization set up to follow in the footsteps of FDNY firefighter Stephen Siller, who ran through the Brooklyn Battery Tunnel to the World Trade Center towers on Sept. 11, 2001, carrying 75 pounds of gear on his back, to rescue his fellow New Yorkers. Siller lost his life when the towers collapsed, leaving his wife, five children and six siblings to carry on his memory and share his story. One of the primary missions of The Stephen Siller Tunnel to Towers Foundation is to honor the military members who have been seriously injured and sacrificed their quality of life in the line of duty. The Foundation currently is in the process of building several custom homes for servicemen, who, as a result of suffering devastating injuries during military combat, are quadruple amputees. Additionally, the Foundation actively supports children who have lost one or both parents as well as assisting seriously injured firefighters. To find out more about the Stephen Siller Tunnel to Towers Foundation, please visit http://www.tunneltotowersrun.org.

ESS (Eye Safety Systems, Inc.) today announced that its Crossbow™ ballistic spectacle has been selected as the standard issue eyewear authorized for use by the United States Marine Corps.  All Marines will receive a new set of Crossbow™ spectacles in a total force resupply commencing in 2011 and continuing throughout 2012. The Crossbow™ is part of a complete eye protection system from ESS that includes the Profile NVG™ goggle and the U-Rx™ prescription insert. These three ESS products now represent the only standard issue authorized eye protection for U.S. Marines.

The selection of the Crossbow™ is the result of the Marine Corps Systems Command’s new IBE (Improved Ballistic Eyewear) program.  The program was launched to select the best protective eyewear available for Marines by subjecting competing products to a rigorous and extensive series of mission-related field tests and reviews. The IBE evaluation process was completed earlier this year, and the Marine Corps chose the Crossbow based upon the spectacle’s advanced performance characteristics, excellent value proposition, and the unanimous preference for the Crossbow over the competition by the Marine subject test groups. Following the Marine Corps’ own recent announcement regarding the findings of the IBE program, Shannon Day, Project Officer for IBE, said, “The ESS Crossbow has the quality, comfort, and optical clarity the Marine Corps needs.”

The Marine Corps’ choice underscores ESS’ historic role as the preeminent provider of eye protection to the U.S. Military. In 2004, the ESS ICE™ eyeshield became the Marine Corps’ authorized protective eyewear and it maintained that status until it was replaced by the improved spectacle offered today. “ESS is honored to continue to serve the U.S. Marine Corps’ eye protection needs,” said Brian Ross, ESS General Manager.  “The PM-ICE team ran one of the most diligent and competitive review processes ever performed for eye protection, and we are thrilled that the Crossbow emerged as the preferred spectacle system for Marines.”

As the world’s leading manufacturer of military eye protection, ESS has the ability to support the significant production volume required to fulfill the USMC’s ballistic eye protection needs.  ESS will produce the eye protection needed to outfit the Marines while continuing to meet the very high demand for the Crossbow™ from the U.S. Army, Navy, and Air Force. Having earned a listing on the elite U.S. Army APEL (Authorized Protective Eyewear List) in 2010, the Crossbow’s popularity is still on the rise amongst military and tactical customers and has now expanded to other eye protection users - including hunters and shooters - who appreciate the many benefits of this high-performance military product.

The Crossbow™ spectacle system is compliant with U.S. MIL-PRF-31013 (Clause 3.1.1.1), U.S. Federal OSHA, ANSI Z87.1 2010 Edition and CE EN 166. All Crossbow™ lenses provide 100% UVA/UVB protection.  Visit www.esseyepro.com/crossbow for further details.

Starring Shia LaBeouf, Rosie Huntington-Whiteley, Josh Duhamel, Tyrese Gibson, Patrick Dempsey, John Malkovich and John Turturro.

Bibiana Nertney of the Idaho Department of Commerce issued the following press release:

http://commerce.idaho.gov/news/2011/03/ketchum-company-awarded-multi-million-dollar-contract.aspx

Follow-up pieces will be featured on local Boise NBC affiliate television station KTVB Channel 7 as well as in the Idaho Statesman newspaper.

Here is the content of the original story:

For Immediate Release: March 24, 2011
Information Contact: Bibiana Nertney (208) 334-2470

Eye Safety Systems, Inc., located in Ketchum, Idaho was awarded a $6 million contract from the Department of Defense Logistics Agency Supply Center in Philadelphia. The March 3, 2011 award includes an initial one-year contract with four one year option periods which would increase the award amount to $13.5 million.

The contract is for optical prescription lens carrier kits and is the largest volume direct contract the company has held to date. With 30 full-time employees, ESS is the only approved ballistic eyewear for the U.S Marine Corps and one of six companies whose products are authorized for combat use within the U.S. Army. They are also the largest supplier of military ballistic eyewear in the world.

“The optical prescription lens carrier kits are available to all branches of our military worldwide, according to Mike Vigueria, Government Contracts Director. “We are extremely grateful for our troops and proud to support them day in and day out.”

ESS also designs, manufactures, and sells eye protection systems for law enforcement, fire/rescue, and motorsport professionals in the United States and in over 100 countries. It offers ballistic lenses and eye-shields, structural goggles, ballistic sunglasses, and accessories.

ESS markets its products through retailers and online. More details are at www.esseyepro.com. The company was founded in 1998 and is a subsidiary of Oakley, Inc., a California-based company that holds over 600 patents for eyewear, materials and performance gear.

ESS is a client of the Idaho Department of Commerce Procurement Technical Assistance Center (PTAC). For more information on PTAC, go to www.ptac.idaho.gov.

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Starring Michelle Rodriguez, Bridget Moynahan, Aaron Eckhart and Lucas Till.

Available in a variety of base configuration kits, the Crossbow series incorporates a range of cutting-edge and proprietary technologies.  The Polarized lens option joins the other currently available replacement/accessory lenses for the eyeshield, which include Clear, Smoke Gray, Hi-Def Yellow, and Hi-Def Copper.  With this addition, Crossbow users can now adapt their kit to accommodate high-glare environments.

All Crossbow replacement lenses include a black nosepiece and a protective flannel sleeve for storage.  Crossbow replacement lenses are compatible with both Crossbow Tri-Tech Fit™ frames and Crossbow Suppressor™ frames (for use with ear cup hearing protection and communications gear).

Crossbow Polarized lenses can be directly viewed and purchased by clicking here.

Note: ESS Polarized Crossbow lenses meet ANSI Z87.1, but not U.S. Mil Spec 31013.

Key Features:

• Polarized Lens Technology
• 2.4mm-Thick Polycarbonate
• Extra-Wide Field of View
• Interchangeable Lenses
• ToughZone Lenses
• ESSOPTICS
• ANSI Z87.1 Compliant
• NFPA 1500 Compliant
• U.S. Federal OSHA Compliant

Away from the main stages where the Hunting and Shooting crowds congregated, the Law Enforcement section of the show proceeded at a slightly more manageable pace. In the Veronese Ballroom of the Sands Expo Center, ESS set up shop with a brand-new tradeshow booth designed to invite attendees off the busy floor, give them a chance to interface with members of the Team ESS, experience products, and hold meetings.  Ensconced within a spacious 20’ x 20’ floor space, the Team held court for four long days, taking time to explain the company’s new and upcoming product offerings.

Front and center  was the Crossbow Suppressor.  The latest addition to ESS’ new “Cross Series” of eyeshields, the Suppressor frame is designed to maximize the comfort and effectiveness of ear protection or communications gear when used in conjunction with eye protection. Another ESS industry-first, the Suppressor frame option and retail Crossbow/Suppressor kits (Crossbow Suppressor 2X, Crossbow Suppressor 2x Plus, Crossbow Suppressor ONE) had already been generating a tremendous amount of interest in the Military field, where ESS’s unparalleled strength as an industry-shaping innovator is already well-known.  Riding a wave of military-interest into SHOT Show, Team ESS anticipated a strong positive reaction to the Suppressor but was surprised by the amount of word-of-mouth recommendations made to others by those who visited the ESS booth.   The flow of traffic through the booth was heavy, and steady.

“You guys have finally done it…”, “…the solution I’ve been looking for.”, “…a real game-changer.”  Over the course of SHOT’s four days, the string of compliments and comments made by attendees stretched on unabated.  Tactical trainers, gun range operators, Airmen, federal agents, and many others expressed their interest in using the Suppressor product, and Team ESS members like Vince Baertschi (the one and only, he of the “I Know Vince” patch fame) took it upon themselves to hand out a record amount of free sample product, ensuring that the Suppressor not only left an impression – it left in attendees’ possession.

There was another new ESS product out for show & tell at SHOT as well. The latest ballistic-grade, MIL-SPEC sunglass offering, the 5B, was present in first-shot production model form.  Aggressive and sleek in its appearance, the 5B generated a lot of excitement among ESS distributors and customers alike. Slated for commercial release later this year, the 5B will push the technical envelope for ESS sunglasses, offering new features and configurations for frames and lenses while still providing the highest levels of military-grade protection, a characteristic for which ESS products are widely-known and a reason they are the most trusted eye protection solutions used by militaries worldwide.

Toward the week’s end, ESS hosted a pair of happy-hour engagements in the Venetian’s Dal Toro Showroom, which is stocked with rare and exotic sports cars. Opening up with an extremely well-attended reception for ESS’ international distributors,  ESS VP of International Sales Connor Duncan greeted friends old and new during a two-hour event that provided a welcome bit of relief from the non-stop walking, standing, and constant meetings occurring on the nearby tradeshow floor. Following the international reception, about 150 ESS domestic military, law enforcement, and industry friends joined the party, mixing with the contingency of friends from abroad, the ESS Team, and several notable representatives from ESS’ parent company Oakley in a spirited get-together. 

SHOT Show ended on a high note, with Team ESS’ own non-stop meeting schedules finally drawing to a close and the allowance of a few minutes spent during break-down reflecting on the success of the show and the anchoring physical presence of the brand-new 'industrial-feel' ESS booth.  As is the case when attending a large tradeshow as an exhibitor, there was little time available during SHOT Show to pay mind to the innovations and exhibitions of other industry manufacturers, but based upon the words exchanged in restaurants and on casino floors in the long Vegas after-hours, the overall mood at SHOT Show was upbeat, and a willingness to spend exhibited by buyers and distributors was a generally-positive sign.

With SHOT now in the past and the rest of the 2011 tradeshow schedule still outstanding, Team ESS would like to thank those who made our time at the 2011 SHOT Show both memorable and successful. As 2011 is going to be a busy year at ESS, remain on the lookout for new information about upcoming ESS products!

ESS' Facebook Make An IMPACT program was created to help provide needed eye protection to military personnel, law enforcement, firefighters, and other heroes working in public service around the world.  

Steve and Aaron will be sharing the stage with Benelli's Tim Bradley at Gun Fair in Little Falls, MN, April 17th & 18th.  If you are nearby, be sure to check it out!

Social Networking Drives Eye Pro Manufacturer’s Charitable Campaign 
 

December 16, 2010 -- Sun Valley, ID USA

Eye Safety Systems, Inc. (ESS) today officially announced the introduction of its Make an IMPACT™ campaign to provide protective eyewear to public defenders.  Operating from the official Facebook fan page for ESS Eye Pro, the program serves as a community-building enterprise with a charitable focus. By joining ESS on Facebook, fans play an active role in providing protective eyewear to military, law enforcement, fire service, and others who show their dedication to others while putting their own safety at risk.  For every 100 new Facebook fans who “Like” ESS at http://facebook.com/esseyepro, ESS donates five sets of eye protection through the Make an IMPACT™ program.

“The goal of the Make an Impact program is to celebrate our protectors and to highlight their need for eye safety”, said Steve Dondero, ESS VP of Marketing.  “Those dedicated to protecting others are often under-equipped.  Getting them proper eye pro is one of the simplest and most effective ways to ensure their continued health, and by extension, our own.  ESS is excited to found a program benefitting a diverse group of heroes; through Make an Impact, we aim to provide a simple means for anyone to express their thanks to military, law enforcement, and fire service professionals.” 

The Make an IMPACT™ program combines corporate product donation, an ESS community forum, insider product promotions and frequent tie-ins with similarly-oriented outside charitable programs.

December 06, 2010 -- Sun Valley, ID USA

Eye Safety Systems, Inc. (ESS) today announced the release of the reconfigured CDI™ ballistic sunglass. The battlefield-proven CDI™ is the most widely used ESS sunglass, well-known for its high-impact protection, interchangeable lenses and aggressive style. With its total redesign, the CDI™ now offers additional comfort, increased durability and enhanced aesthetic appeal.

The CDI™ sunglass has been used worldwide by military, law enforcement, and firefighting personnel since its introduction in 2004. To incorporate recent technological advancements and performance improvements into its flagship sunglass, ESS rebuilt the CDI™ mold from the ground up. "The ESS CDI sunglass line has a long heritage of saving eyes and lives in hostile situations," said Brian Ross, ESS Sr. VP of Sales & Marketing. "We solicited user feedback and built that input directly into product enhancements. The end result of a sunglass that performs better and looks cooler is that it will be worn for longer periods of time. For our customers, that combination equates to an increased reduction in eye injuries."

The list of functional improvements to the CDI™ is significant. Its virtually unbreakable frame now boasts SmartTension™ cam-hinge temple arms that enhance retention and ensure a more comfortable fit over the lifetime of the product. The nosepiece is now co-molded for greater durability, and the temple arms are now wrapped in a proprietary no-slip rubber that keeps the CDI™ in place, even when moistened by sweat. The CDI's adjustable elastic retention strap is now easier to use, and the kit now includes a zippered hard case and a micro-fiber cleaning pouch.

ESS has also expanded the available frame colors for its interchangeable-lens sunglass products.  In addition to Black, the CDI™ and larger CDI MAX™ sunglasses are now available in Desert Tan.  This color matches many different uniforms and camouflage patterns in addition to providing a new option for off-duty or everyday use. The CDI™ and CDI MAX™ both offer scratch-resistant lenses with superior optics. The Lateral Exchange System™ makes it easy to interchange these lenses, which are available in five colors: Clear, Smoke Gray, Hi-Def Yellow, Hi-Def Copper and Mirrored Silver. For prescription eyewear users, Rx lens carriers are available for the CDI™.

The ESS CDI™ and CDI MAX™ are built for extreme protection and exceptional performance. They are considered Primary Eye Protection by NFPA 1500 and offer high-grade ballistic protection certified to ANSI Z87.1+, U.S. MIL-PRF-31013 and CE EN 166 standards. More information can be found in the High Adrenaline Sunglasses™ section of www.esseyepro.com.

November 12, 2010 -- Sun Valley, ID USA

An image of the former Alaska governor wearing ESS ICE NARO™ glasses was featured by news agencies worldwide and made the cover of USA TODAY as her documentary series "Sarah Palin's Alaska" nears airing.

The ESS ICE™ series high-impact eyeshields are possibly the world's most widely-used sunglasses.  The battlefield-proven ICE™ is the standard issue eye pro of the U.S. Marine Corps and has been issued to numerous police forces and militaries worldwide, including the UK MoD. The ICE™ and smaller-fitting ICE NARO™ were also issued to the U.S. Army and U.S. Air Force for many years before being replaced this year by ESS' new flagship product, the Crossbow™.

The use of the ICE NARO™ product by Sarah Palin in the 8-part TV series highlights the performance and protection that ESS eyewear offers for a wide variety of outdoor activities beyond the battlefield. Many sports carry a risk of eye injury, so preparedness with proper eye protection is key to preventing accidental loss of vision. ESS products combine ballistic impact resistance with distortion-free optics, style and comfort.

ESS ICE™ and ICE NARO™ eyeshields are compliant with U.S. Federal OSHA, ANSI Z87.1+, U.S. MIL SPEC MIL-PRF-31013, CE EN 166, and provide 100% UVA/UVB protection.

Note: ESS has no commercial or political affiliation with Sarah Palin.

Sun Valley, Idaho USA - October 26, 2010

Eye Safety Systems, Inc. (ESS) today announced the complete delivery of the first contracted order for ESS protective eyewear by the French National Police. The initial three orders, totaling 30,000 units of ESS ICE™ eyeshields are destined for issue to Police units throughout France tasked with riot control and general public order missions. The French procurement heralds the first nationwide adoption of a higher standard for police eye protection, and occurs amidst growing recognition that ballistic eyewear is essential to prevent serious injury from similar hazards for which ballistic vests are issued.

Prior to entering into its contract with ESS, The French National Police administered a lengthy solicitation and trials process including tenders from eight eyewear manufacturers. All prospective products were subject to laboratory experiments and real world test scenarios, including the CE EN 166 safety-certification process. Additionally, the ICE™ underwent a final performance validation conducted internally by the French National Police, sustaining multiple close-range shotgun blasts without lens penetration.

ESS French Distributor, MP-Sec France, under Managing Director Mr. Jess Plaiter was awarded the contract and oversaw a process whereby the battlefield-proven ICE™ was re-configured to suit French Police specifications. With the ICE LPB™, ESS created a custom product configuration notable for its high-performance anti-scratch and anti-fog flow-coating techniques, product markings unique to the French Police, and special packaging tailored to customer preference.

Through its contract with the French National Police, ESS anticipates serving the eye-safety needs of additional national and metropolitan police forces. "Eye protection is as essential to law enforcement as it is to the military," commented Connor Duncan, ESS Vice President of International Sales. "The Police Nationale should be commended on its initiative to issue ballistic eyewear as standard equipment, which we expect will serve as an example to similar agencies."  The worldwide mission of ESS is to provide eye protection to law enforcement, militaries, and all who serve public safety.

The ESS ICE™ eyeshield is compliant with U.S. Federal OSHA, ANSI Z87.1+, U.S. MIL SPEC MILPRF-31013, and CE EN 166. All ICE™ lenses provide 100% UVA/UVB protection.

Sun Valley, Idaho USA - October 25, 2010

Eye Safety Systems, Inc. (ESS) today announced the introduction of a new ballistic eyeshield: the Crossbow Suppressor™. The first eyewear designed specifically for use under ear cup hearing protection and communications gear, the Crossbow Suppressor maintains the effectiveness of such devices and eliminates soreness around the ear caused by pinching and pressure.

The Crossbow Suppressor will benefit the wide range of end users who wear ear cup devices by providing better performance and increased comfort. Soldiers, pilots, hunters and shooters, heavy equipment operators, and many others will appreciate the product's purpose-built ergonomic design.

"Everyone who has field-tested the Suppressor has given it a very positive review," said Brian Ross, ESS Senior Vice President, Sales and Marketing. "Our customers have been looking for a product that provides this sort of relief. We at ESS are excited to provide another industry first, one with
beneficial applications in familiar and new marketplaces."

The Crossbow Suppressor builds upon ESS' successful Crossbow™ eyeshield platform, with the new offering incorporating the same ballistic lens as a regular Crossbow but exchanging the standard eyeshield frame for an ultra-thin Crossbow Suppressor frame. This new frame is cross-compatible with any other product in the ESS Crossbow series.

The Crossbow Suppressor 2X™ is configured for the U.S. military, international defense forces, and retail markets. It includes two eyeshields, one with the Crossbow Suppressor frame preassembled with a clear lens, and one with a standard Crossbow frame and a smoke gray lens.

The Suppressor ONE™ is a configuration for the tactical and shooting communities, and includes a Crossbow Suppressor with a high-definition copper lens ideal for targeting. The Suppressor frame may also be purchased separately, allowing those who own other Crossbow™ product configurations to upgrade and optimize their protective eyewear for use under ear cup devices.

The ESS Crossbow eyeshield is compliant with U.S. Federal OSHA, ANSI Z87.1+, U.S. MIL SPEC MIL-PRF-31013, and CE EN 166. All Crossbow™ lenses provide 100% UVA/UVB protection.

The Crossbow Unit Issue Kit has met stringent requirements to earn a coveted position on the U.S. Army's APEL [Authorized Protective Eyewear List]. Visit www.esseyepro.com/crossbow for further details.

An extensive third-party product review on the ESS Crossbow Suppressor, conducted by the Military Times GearScout, can be found here.

The thinner arm does two things: It creates a smaller profile that passes through the earcup while remaining supple enough to follow the contour of your head without pressing back on the earcup. Both of these things work to provide a great seal for better hearing protection and comfort on the range and in the field.

We used a pair for a range day and for a few days out in the field at Fort Polk recently and can say it’s no hype. They work. Our Peltors rode over them without issue. At the end of the day there was no temple-ache. As it got dark, changing from gray to clear lens was painless. The rotating catch (called DEDBOLT) on the bridge snaps open and releases the middle of the lens. Pull the lens down and it’s out. Shove the outboard edges of the incoming lens into the temple and rotate it up till it snaps then lock the DEDBOLT catch down and roll on. It’s up their with Smith’s PivLock Aegis as the easiest lens swap mechanism we’ve seen on an eyeshield. The Pivlock is a hair easier, but DEDBOLT lens can be switched out a little faster since there’s only one catch and you don’t have to change your grip.

In everyday use, the CBS arms don’t hold the eyewear as securely as the standard arms because they don’t have the rubber on the arms to keep them from sliding off. ESS includes a retaining strap that snaps into the ends of the arms and works perfectly when the CBS are worn without Peltors. The strap does get under the helmet though, and it did occasionally catch and pull the short hairs on the back of the neck. But overall, it works if you want to forgo the standard Crossbow arms.

In the short-term, we had no fogging issues, nor did we expect any since the lens is anti-fog treated. As the coating wears off, we expect the lack of a vent at the top of the frame will cause a little heat/moisture build up and lead to some fogging, but the rounded shape of the frame top should allow some air movement if they aren’t worn pressing up tightly against your brow. YMMV.

A word on the coating. We talked to ESS about their coating system and found out they are using a new technology that allows them to apply a dedicated anti-fog coating on one side of the lens and a different anti-scratch coating on the outside. They tell us the traditional method is to dip the whole lens in a bath of chemicals that apply both solutions at once. The result is a cocktail that dilutes the effectiveness of each solution when compared to a discrete application. ESS says they’ve got a new production setup that allows them apply a dedicated anti-fog coating to the inside and a completely different scratch resistant coating on the outside of the lens and allowing them to overcome the compromise approach applying both coatings at once.

The kit includes two complete sets of eyewear. One Crossbow frame and one Crossbow Suppressor frame, 2 lenses (gray and clear), a retaining strap, a microfiber bag and a semi-hardshell, PALS compatible case. ESS is set to release the kit at AUSA next week with an MSRP $110. The CBS is available alone with a copper lens for $46.

GearScout Verdict? Thumbs up, guys. The Crossbow Suppressor brings unmatched comfort, protection and versatility to the tactical end-user. And, it does it while looking good. If we were forced to whine about something, we’ll hold our breath to see if fogging becomes an issue, but that’s par for the course with eyeshields.

As is our custom here at GearScout, we went a little nuts on the pics. So click through for a good look at the soon-to-be-released ESS Crossbow Suppressor."

You can also check the original article out here. (With many product pictures.) 

Starring Bruce Willis, John Malkovich, Morgan Freeman, Mary-Louise Parker, and Helen Mirren.

Starring Ben Affleck, Rebecca Hall, Jon Hamm, Jeremy Renner and Blake Lively.

Starring Sylvester Stallone, Jason Statham, Jet Li, Dolph Lundgren, Bruce Willis, Randy Couture, Steve Austin, Terry Crews and Arnold Schwarzenegger.

Winner of the 2010 Sundance Film Festival Grand Jury Prize for a Documentary, 'Restrepo' chronicles the deployment of a U.S. platoon of courageous American soldiers in Afghanistan's Korengal Valley, considered to be one of the most dangerous postings in the U.S. military.

Sun Valley, Idaho USA - June 2, 2010
Eye Safety Systems, Inc. (ESS) is pleased to announce that two new ESS products were added to the Department of Defense Authorized Protective Eyewear List (APEL) on May 20 at the Joint Service Advanced Planning Briefing to Industry in Springfield, VA.  The ESS Crossbow™ Spectacle Kit and U-Rx™ Prescription Insert join the Profile NVG™ and Land Ops™ goggle systems as authorized eye protection choices for troops to use for training and combat operations. 

"The ESS Crossbow and U-Rx represent an exciting new generation of military eye pro with unique features such as high performance anti-fog lenses, universal fit and cross-platform functionality", said Brian Ross, ESS Senior Vice President.  "Our design objective was to make these products look great while maximizing performance under the most extreme conditions.  The troop response has been extremely positive and we are proud to continue providing the defenders of freedom with purposeful advancements in eye protection."

Crossbow Spectacles
The ESS Crossbow offers a combination of features unlike any other ballistic eyeshield.  ClearZone™ FlowCoat dual lens coatings eliminate fog inside and prevent scratches outside.  The DedBolt™ Lens Lock System keeps lenses easy to swap yet secure under impact.  Tri-Tech Fit™ Technology achieves a broadly universal fit without pressure points.  The 2.4mm polycarbonate high-impact lenses feature ESSOPTICS™ for distortion-free optical precision.  The Crossbow is built for durability and is certified to ANSI Z87.1+ and U.S. MIL-PRF-31013 standards.  More information can be found at www.esseyepro.com/crossbow.

U-Rx Prescription Insert
The ESS U-Rx is the first prescription insert that can be used on multiple APEL brand platforms.  The product derives its name from being universal in fit and function between most of the ESS and Oakley products with National Stock Numbers (NSNs).  The U-Rx fits into:

• ESS Crossbow spectacles
• ESS ICE and ICE NARO spectacles
• ESS Profile NVG goggles
• Oakley M Frame 2.0 spectacles
• Oakley SI goggles

The unique drop-in design of the U-Rx insert allows the user to quickly insert or remove the prescription lens carrier for interchange between any of the items in these five product families.  The U-Rx also features a low-wrap face form angle that minimizes optical distortion for excellent visual acuity.  The product is available through the DoD Optometry Electronic Catalog (ECAT) system in two configurations: a single pack or a bulk 25 pack.

About the APEL
The Authorized Protective Eyewear List (APEL) is comprised of ballistic spectacles and goggles that have been tested and certified to meet or exceed the standards for the U.S. Army.  The APEL has been widely accepted and has been adopted in whole or in part for use in all of the U.S. military services.  The APEL was created by the Program Executive Office (PEO) Soldier, the organization responsible for virtually everything a Soldier wears or carries.

New APEL Items:

Crossbow

• ESS Crossbow APEL Spectacle Kit
  • ESS P/N: 740-0384
  • NSN: 4240-01-583-5742
• Clear Replacement Lenses, 10-pack
  • ESS P/N: 740-0421
  • NSN: 4240-01-583-5748
• Smoke Gray Replacement Lenses, 10-pack
  • ESS P/N: 740-0420
  • NSN: 4240-01-583-5786
• Replacement Hard Case
  • ESS P/N: 740-0445
  • NSN: 4240-01-583-5969
• Replacement Frame Kit
  • ESS P/N: 740-0446
  • NSN: 4240-01-583-5973

U-Rx

• ESS / Oakley U-Rx Prescription Insert, 1-pack
  • ESS P/N: 740-0411
  • NSN: 6540-01-584-0170
• ESS / Oakley U-Rx Prescription Insert, 25-pack
  • ESS P/N: 740-0444
  • NSN: 6540-01-584-0176

November 17, 2009 -- Sun Valley, ID USA
Eye Safety Systems, Inc. (ESS) today announced the introduction of the ESS Crossbow 3LS™, a three-lens configuration of its new ballistic eyeshield designed for markets outside of the United States. The Crossbow™ is a revolutionary new ballistic spectacle that redefines functional eye protection for military and public safety professionals. This international product release will take place today in Paris, France, at ESS' MILIPOL tradeshow booth.

The Crossbow 3LS™ marks another premium addition to ESS™ product line, which includes the most widely-sold ballistic eyeshields worldwide: the ESS ICE™ Series. The Crossbow™ Series delivers an unparalleled list of functional benefits: advanced ClearZone™ FlowCoat dual lens coatings that eliminate fog inside and prevent scratches outside, a DedBolt™ Lens Lock system that keeps lenses easy to swap yet secure under impact, Tri-Tech Fit™ technology that achieves universal fit with maximum comfort and zero pressure points, and 2.4mm ballistic polycarbonate lenses that feature ESSOPTICS™ for distortion-free optical precision throughout the entire field of view.

"The Crossbow builds on the functional protection heritage of the highly successful ICE Series, and incorporates premium performance features that are a first in the industry," said Connor Duncan, ESS Vice President International Sales. "The remarkable universal fit and astonishing anti-fog lens coating must be experienced to really appreciate this revolution in ballistic eyeshields."

Specifically intended for international markets, the Crossbow 3LS™ is a three-lens configuration that includes Clear, Smoke Gray and Hi-Def Yellow lenses. The Crossbow 2X™ model, which was released to the U.S. retail market on October 9th of this year, includes two fully-assembled eyeshields with Clear and Smoke Gray lenses. Military issue-kit versions of the Crossbow™ Series are currently being evaluated by both the U.S. Army and Marine Corps. Both the Crossbow 3LS™ and the Crossbow 2X™ are now available for purchase from select ESS dealers and online at esseyepro.com/crossbow.

For users with prescription eyewear needs, ESS currently offers two Rx insert options for the Crossbow™: the nylon-framed P-2B™ Rx Insert, which also fits inside ESS Profile™ Series goggles, and the wire-framed Vice™ Rx Insert, which fits inside ESS Advancer™ Series goggles. Both of these inserts are also compatible with ESS ICE™ and ICE NARO™ eyeshields.

The ESS Crossbow™ eyeshield is compliant with US Federal OSHA, ANSI Z87.1+, US MIL SPEC MIL-PRF-31013, and CE EN 166. All Crossbow™ lenses provide 100% UVA/UVB protection.

To learn more about the ESS Crossbow™ Series, visit www.esseyepro.com/crossbow.

Starring George Clooney, Ewan McGregor, Jeff Bridges, Kevin Spacey, and the Goat.

October 9, 2009 -- Sun Valley, ID USA
Eye Safety Systems, Inc. (ESS), today announced the introduction of its new ballistic eyeshield: the ESS Crossbow 2X™.  The Crossbow 2X™ is a revolutionary new ballistic spectacle that redefines functional eye protection for military and public safety professionals.  ESS is pleased to add another high-performance product to its broad offering just months before the company's twelfth anniversary.

The Crossbow 2X™ is a premium addition to ESS' product line, which includes the most widely-sold ballistic eyeshields worldwide: the ESS ICE™ Series.  The Crossbow™ Series delivers an unparalleled list of functional benefits: advanced ClearZone™ FlowCoat dual lens coatings that eliminate fog inside and prevent scratches outside, a DedBolt™ Lens Lock system that keeps lenses easy to swap yet secure under impact, Tri-Tech Fit™ technology that achieves universal fit with maximum comfort and zero pressure points, and 2.4mm ballistic polycarbonate lenses that feature ESSOPTICS™ for distortion-free optical precision throughout the entire field of view.

"ESS has re-invented the eyeshield, and the performance of the Crossbow is extraordinary, most notably its amazing comfort and the fact the lenses just won't fog," said Brian Ross, ESS Senior Vice President Sales & Marketing.  "The Crossbow is broadly universal in its fit, and it is the first ballistic eyeshield in the industry to feature an anti-fog lens coating.  The best way to experience the many benefits of the Crossbow is to simply try it on and see for yourself." 

The Crossbow 2X™ model is configured for the US retail market.  It includes two fully-assembled eyeshields with Clear and Smoke Gray lenses.  The Crossbow 2X™ is now available for purchase from select ESS dealers and online at esseyepro.com/crossbow.  Military issue-kit versions of the Crossbow™ Series are currently being evaluated by both the U.S. Army and Marine Corps.  The Crossbow 3LS™, a three-lens configuration that includes a Hi-Def Yellow lens, will be available to international markets on November 17th of this year.

For users with prescription eyewear needs, ESS currently offers two Rx insert options for the Crossbow™: the nylon-framed P-2B™ Rx Insert, which also fits inside ESS Profile™ Series goggles, and the wire-framed Vice™ Rx Insert, which fits inside ESS Advancer™ Series goggles.  Both of these inserts are also compatible with ESS ICE™ and ICE NARO™ eyeshields.

The ESS Crossbow™ eyeshield is compliant with US Federal OSHA, ANSI Z87.1+, US MIL SPEC MIL-PRF-31013, and CE EN 166.  All Crossbow™ lenses provide 100% UVA/UVB protection.

For more information, and to learn more about the ESS Crossbow™ Series, visit www.esseyepro.com/crossbow.

Starring Bruce Willis, Radha Mitchell and Ving Rhames.

Starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, John Turturro and Isabel Lucas.

June 23, 2009 -- Sun Valley, ID USA
Eye Safety Systems, Inc. (ESS), a leading manufacturer in ballistic eye protection for military and public safety professionals, today announced the introduction of the ESS FirePro™ Series, a new product line of low-profile goggles optimized for wildland firefighting.  The FirePro™ Series broadens and updates ESS' presence in the wildland firefighting market, where the larger framed ESS Striketeam™ goggles have held a leadership position for the past decade.

Adapted from the ESS Profile NVG™, the most widely-used military goggle in the world, ESS FirePro™ goggles feature a compact frame designed for maximum peripheral vision and minimal interference with other operational equipment.  Combined with the patented ESS Speed-Clip™ strap system for which the Striketeam™ line is known, the end result is a lightweight goggle that provides optimum compatibility and function with wildland fire helmets. 

"The performance of the FirePro's low-profile frame has been proven for years on the battlefield, and we're extremely excited to now offer this goggle platform to wildland firefighters," said Bob Mercurio, ESS Fire Program Manager.  "ESS FirePro goggles deliver aggressive styling with broad peripheral vision and unparalleled scratch and fog resistance, making them ideal for use on the fireline." 

All ESS FirePro™ goggles are compliant with wildland fire equipment performance requirements, including the NFPA 350°F for 5 minute oven test, ANSI Z87.1+, and US Federal OSHA.  The full-perimeter ventilation and filtration system minimizes lens fogging while filtering airborne particles.  The extra-thick, 2.8mm ballistic polycarbonate lenses provide 100% UVA/UVB protection.  Advanced ESS ClearZone™ FlowCoat lens treatments provide the ideal combination of anti-scratch protection on the outside of the lens and fog resistance on the inside.

The ESS FirePro™ Series includes four introductory configurations, all with ESS' distinctive red Speed-Clips™.  The FirePro-FS™ has a classic wraparound strap, the FirePro-EX™ has a snap-on/snap-off mounting system, and the Asian-Fit FirePro™ is designed especially for firefighters of Asian descent.  The FirePro-2V™ is available to international customers and features a two-piece Velcro strap. 

For those with prescription eyewear needs, the nylon-framed ESS P-2B™ Rx Insert fits inside any ESS FirePro™ goggle as well as any ESS ICE™ Eyeshield.  This is the firefighting market's first prescription integration able to be used across two product platforms. 

ESS FirePro™ goggles are available through authorized ESS wildland firefighting product dealers and online at www.esseyepro.com.

Keep an eye out for ESS Profile NVG goggles, ESS Fusion sunglasses, and ESS ICE eyeshields.

June 1, 2009 -- Sun Valley, ID USA
Eye Safety Systems, Inc. (ESS), a leading manufacturer in ballistic eye protection for military and public safety professionals, and Pro Ears, a leading manufacturer of US-made electronic hearing protection/amplification products, today announced a cooperative promotional program that offers each company's products at extraordinary prices when customers shop at both companies' web stores.

"The Eyes and Ears Co-op Promotional Program is designed to make premium eye and hearing protection products more affordable in today's challenging economic environment," said Brian Ross, ESS Sr. VP Sales & Marketing. "The goal for both companies is to help customers afford a package of best in class eye and hearing protection for public safety, military and shooting sports activities when they shop for their safety equipment." Pro Ears owner Charles Ricci said, "This is our way of ensuring tight budgets won't stand in the way of personal safety."

Taking advantage of the promotion is simple: When customers purchase hearing protection at www.pro-ears.com, or eye protection at www.esseyepro.com, they will be rewarded with one-time-use 25% off discount codes that can be redeemed at the other company's web store.  Email order confirmations for the initial purchases will include the discount codes and instructions about how they can be redeemed.  These co-op promotional discounts are available beginning June 1, 2009, and will be valid until March 31, 2011.

Note: Purchase must be made at either www.pro-ears.com or www.esspro.com prior to receiving 25% off discount code redeemable at other company's web store.  May not be combined with any other offer.  Discount code may be used only once.  Limit one (1) discount code per customer.  Void where prohibited. 

About Eye Safety Systems, Inc.

Established in 1998, Eye Safety Systems, Inc. (ESS) creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals.  Designed for the planet's most hostile and unforgiving environments, ESS products feature cutting-edge technologies and patented innovations to ensure peak performance and uncompromised eye safety.  Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc.  ESS eye pro is manufactured in Foothill Ranch, California, and sold in over 90 countries.  For more information, please visit www.esseyepro.com.

Starring Christian Bale, Sam Worthington, Anton Yelchin and Moon Bloodgood.

April 10, 2009 -- Sun Valley, ID USA
Eye Safety Systems, Inc. (ESS) today officially announced its entry into the global Airsoft market, a tactical training exercise and modern combat sport in which spherical non-metallic rounds are fired from non-lethal weapons.  ESS, a leading manufacturer in ballistic eye protection for military, law enforcement and fire/rescue professionals worldwide, now offers a dedicated line of eye pro products specifically adapted for use on the Airsoft Battlefield.  ESS timed the launch of its Airsoft-optimized product line to coincide with the unveiling of its dedicated Airsoft website, www.essairsoft.com, where these specialized products are now available for purchase.

"For years, ESS eye pro has been saving eyes and lives on battlefields around the world," said Brian Ross, ESS Sr. VP Sales & Marketing.  "ESS recognizes that although military goggles are built to withstand ballistic threats far greater than what is seen in Airsoft, Airsoft rounds pose a unique hazard that even military goggles are not designed to protect against. Because Airsoft rounds do not typically penetrate and embed in the skin, they can bounce and redirect in ways that shrapnel does not, including up and around a goggle frame.  ESS believes the new ESS Airsoft product line to be the first and only authentic military eye pro system that provides both the impact protection and coverage necessary for proper eye safety on the Airsoft Battlefield." 

Airsoft, whether for tactical training or recreation, is a dangerous activity, and eyes are perhaps the most vulnerable portion of the body.  Although there is currently no official safety standard for Airsoft eye protection, the Airsoft community has traditionally focused primarily on the issue of impact resistance, loosely referencing the ANSI Z87.1 standard as the base level for safe Airsoft eye protection.  However, this impact-only approach does not take into consideration the importance of coverage.  While a sunglass can meet the ANSI standard, it leaves large areas around the lenses unprotected and vulnerable to a round passing directly, or indirectly, into the eye area.  For this reason, ESS highly discourages the use of any sunglass or spectacle in Airsoft, as well as any other goggle that does not have an Airsoft adapter designed to provide additional coverage from Airsoft rounds.

The cornerstone of the new ESS Airsoft product line is the ESS Cortex Clip™, a rigid polycarbonate adapter that snaps onto the outside of ESS Profile™ Series goggles.  This patent-pending attachment adapts to ESS Profile NVG™ and ESS Profile TurboFan™ goggles, adding essential coverage in the nose and lower cheek area to help prevent rounds from passing underneath the goggle frame and into the eye area.  The ESS Profile Airsoft™ is an Airsoft-optimized configuration that features the Cortex Clip™ and foam-free vents for enhanced anti-fog performance at an affordable price.

Additional information about Airsoft eye protection and the new ESS Airsoft product line can be found at www.essairsoft.com. 

Founded in 1998, ESS is one of the largest suppliers of military, law enforcement and fire/rescue eye protection worldwide.  Engineered with performance-driven technology developed in the sports arena, ESS eye protection products are built to withstand some of the planet's most hostile conditions, including ballistic threats inherent to battlefields and extreme temperatures faced by firefighters. 

"The ESS name has always been associated with toughness and reliability," said Steve Dondero, ESS Marketing Vice President.  "Our goal with the new logo was to build off the heritage of the original design, but to modernize its look to better reflect the forward-thinking nature of our company.  ESS has revolutionized the protective eyewear industry more than any other company, and it is fitting that our logo should communicate a more contemporary message in line with our continued path of product innovation."ESS planned the new logo roll-out to coincide with the launch of several new products slated to hit in the 2009 calendar year. As part of its identity rebranding, ESS has refined its corporate tagline to "High Adrenaline Eye Pro", and is also introducing an enhanced website: www.esseyepro.com. 

ESS will be working with its distributors and vendors to help roll out the new brand over the next few months. The goal is to integrate the new logo and branding elements into all marketing categories within the worldwide military, law enforcement, and firefighting channels.

Starring Leonardo DiCaprio, Russel Crowe, and Mark Strong.

"The introduction of OpFoam is a game-changing upgrade for the most popular combat goggles in the world," said John Dondero, ESS President.  "We are excited to make the Profile NVG goggles more comfortable for all our customers who could use fewer distractions from their important duties.  I'm confident that we've delivered a padding system that works better than anything else currently on the market."

ESS' military and law enforcement customers operate in harsh environments, and they require goggles that can do the same.  OpFoam™ face padding is constructed with proprietary tear-resistant materials designed for exceptional performance under the worst conditions.  The pebbled texture of the padding adds friction to keep the goggles from slipping on the face, while the sealed skin surface prevents sand, dust, sunscreen, and oils from contaminating the foam. With gap-sealing properties in an 1/8" thickness, the face conforming design optimizes fit in a low profile package.  It is also flame resistant, contains anti-fungal properties for dermal hygiene, and is easy to clean.

Listed on the U.S. Army's Authorized Protective Eyewear List (APEL) and authorized by the U.S. Marine Corps, Air Force, and Coast Guard, ESS Profile NVG™ goggles are the most widely-issued ballistic goggles worldwide.  Profile NVG™ goggles with OpFoam™ meet the most rigorous test standards for ballistic goggles and are designed for maximum compatibility with helmet-mounted night vision devices.  The Profile NVG™ is supported by several prescription lens carriers and is also available in an Asian Fit model.

'I'm honored to be considered part of the ESS team because I believe in their products', said Mr. Gainey.

'ESS is pleased to welcome Retired Command Sergeant Major Gainey to our Corporate Advisory Panel,' expressed John Dondero, president of ESS.  'We look forward to working with Mr. Gainey and learning from his vast military experiences in order to ensure that ESS' eye and face protection products continue to provide our service men and women with the highest level of protection and user satisfaction.'

Mr. Gainey recently retired from the U.S. Army, where he completed his distinguished career after being selected as the first Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff.  In that position, he interfaced with the most senior leaders of all military service branches and personally advised the Chairman on matters of professional development for enlisted personnel in a joint environment.  Additionally, he has been fighting the Global War on Terrorism on the ground along-side Soldiers, Marines, Airmen and Sailors.

With tremendous insight and experience from the many positions he has held throughout his distinguished Army career, Mr. Gainey brings a wealth of knowledge to ESS.  He enlisted in the Army under the Delayed Entry Program in 1974 and entered basic training at Fort Knox, Kentucky on June 17, 1975.  During his 33-year career, this highly decorated Soldier served in every leadership position from command group gunner to Command Sergeant Major in support of numerous Operations including Operation Joint Endeavor (IFOR), Operation Joint Guard (SFOR 3), Operation Joint Forge (SFOR 8) and Operation Iraqi Freedom.  Mr. Gainey is a graduate of many military schools and training programs that include the Drill Sergeant School, Airborne School, Jump Master School, Air Movement Officer's Course, Observer Controller Course, First Sergeants Course, Pathfinder School, and the United States Sergeants Major Academy, Class 41. 

As a member of the ESS Corporate Advisory Panel, Mr. Gainey will serve as a senior U.S. Military mentor.  His intimate knowledge of the combat conditions in which modern Soldiers are required to operate and of the demands put on their gear will help ESS shape the future of its combat eye and face protection products and program development for the U.S. Department of Defense.

Starring Ryan Phillippe, Channing Tatum, Joseph Gordon-Levitt and Rob Brown.

Starring Robert Redford, Tom Cruise and Meryl Streep.

The Singapore Armed Forces (SAF) awarded Contract No. KP0619-20705 to Eye Safety Systems, Inc. (ESS) of Sun Valley, Idaho USA, via their Singapore agent, Ryca Pte Ltd.  Announced in March 2007, this exclusive one-year contract is for the supply of ESS Asian-Fit Striker goggles, and includes an available option year.  The SAF has assigned the ESS Asian-Fit Striker goggle with SSN 8465-32-080-3321.

The decision was the result of two years of careful trial, evaluation, and development.  ESS produced a unique combination of impact protection, anti-fog technology, interchangeable lenses (Smoke Gray and Clear), and integration with existing equipment (helmets, NVG's, and weapon sights).  These factors--along with comfort, visibility, ease of fit and adjustment, and the new Asian-Fit lens and frame design--were major considerations in the trials and evaluations.  

'Besides the superb ballistics performance of the ESS lenses, which withstood practical testing by the evaluators, the Asian Fitting and anti-fog technology were also winning formulas,' said Major (NS) Lee Kok Tong, of Singapore.  'In our very hot and humid climate, we cannot afford to have the lens fogged up every time we are ready to shoot.'

In February 2007, the Singapore Police Force also procured the ESS Asian-Fit Profile TurboFan' goggle via solicitation #HOMSPFETQ07000064.

'ESS is honored to be exclusively selected by the Singapore Armed Forces,' commented ESS President and CEO, John Dondero.  'We look forward to a lasting partnership with the SAF and remain dedicated to bringing the finest protecive eywear available to Singapore soldiers and police officers.'

Eye Safety Systems, Inc. (ESS) has announced the introduction of the Asian-Fit Goggle Series, which includes the Asian-Fit Profile™ and Asian-Fit Striker™ goggles.  Made with molded face foam and a flatter lens curve and frame design, these are the world's first military/tactical goggles specifically designed for Asian faces.

ESS Asian-Fit goggles include all of the key performance factors of ESS goggles, including:

• Interchangeable high-impact lenses, which meet ANSI Z87.1+, US Mil-V-43511C and CE EN 166 (B)
• Highly-durable ClearZone FC™ anti-fog and anti-scratch lens coatings
• 100% UVA/UVB protection
• Clear and Smoke Gray lenses and an anti-reflective SpeedSleeve™ 
• Undistorted optics
• Extra-padded face foam for superior comfort, absorption, and a gap-free fit
• Easy-to-adjust straps
• Available Prescription Insert accessories

Prior to their official release, ESS Asian-Fit goggles were awarded a major contract by the Singapore Armed Forces (SAF), designating them as the standard issue goggles for Singapore's soldiers.  "Besides the superb ballistics performance of the ESS lenses, which withstood practical testing by the evaluators, the Asian Fitting and anti-fog technology were also winning formulas," said Major (NS) Lee Kok Tong, of Singapore.  "In our very hot and humid climate, we cannot afford to have the lens fogged up every time we are ready to shoot."

Announced in March 2007, this exclusive one-year contract is for the supply of the ESS Asian-Fit Striker™ goggles, and includes an available option year.  The SAF has assigned the ESS Asian-Fit Striker™ goggle with SSN 8465-32-080-3321.

"ESS is excited to offer yet another product line tailored to the specific needs of our user groups," commented ESS President and CEO, John Dondero.  "The selection of the ESS Asian-Fit Striker goggles by the Singapore Armed Forces is great testament to the functionality and desirability of these new products."

Starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, John Turturro, Jon Voight and Rachel Taylor. 

Starring Larry the Cable Guy, Bill Engvall and DJ Qualls.

Starring Nicolas Cage, Jessica Biel and Julianne Moore.

Starring Daniella Alonso, Jacob Vargas, and Michael Bailey Smith.

Starring Tim Allen, John Travolta, Martin Lawrence, William H Macy, and Marisa Tomei.

The Irish Defence Force, which encompasses Army, Naval Service and Air Corps, awarded 'Contract No. CON/091/2006 Military Eye protection (MEP)' to Eye Safety Systems, Inc. (ESS) of Sun Valley, Idaho USA, via their Irish agent, Daniel Technologies.  The three-year contract, announced in December 2006, is for the supply of the ESS Profile NVG goggle and Profile NVG accessories.  The initial delivery of 5,000 units was completed in December.

The decision was the result of a five-month solicitation, which itself was the culmination of more than 15 months of careful trial, evaluation, and development.  ESS produced a unique combination of impact protection, anti-fog technology, interchangeable lenses (Smoke Gray and Clear), Rx compatibility, and integration with existing equipment (helmet, NVG, and weapon sight).  These factors, along with comfort, ease of fit and adjustment, and visibility were the major factors in the trial and evaluations.  

A Contract Award Notice cited 'Compliance with Specification, Compliance with Standards, National and International, Ballistic Performance and Service History' as the primary criteria for selecting ESS goggles.  'ESS is honored to be exclusively selected by the Irish Defence Force,' said ESS President and CEO, John Dondero, 'We look forward to a lasting partnership in eyewear innovation to protect Irish soldiers.'

Starring Samuel L Jackson, Jessica Biel, Brian Presley, Christina Ricci and 50 Cent. 

Eye Safety Systems, Inc. (ESS) today announced it has signed a definitive agreement to be acquired by Oakley, Inc. (NYSE:OO).  ESS is one of the world's largest suppliers of military, law enforcement and firefighting protective eyewear.

"This represents an exceptional and timely opportunity for both ESS and Oakley," said John Dondero, founder and president, Eye Safety Systems, Inc.  "We believe that Oakley's design excellence, financial resources and international infrastructure will allow ESS to significantly expand its presence in the global protective eyewear markets.  Our management team is enthusiastic about this transaction and believes this combination is an excellent step forward for our customers, employees, and most importantly the military, firefighting and law enforcement professionals who rely daily on our eye protection equipment in their challenging work environments."

"This acquisition represents another major step for Oakley in our strategy to accelerate growth in our core optics business," said Scott Olivet, chief executive officer, Oakley, Inc.  "ESS' brand and company reputation, strong goggle business, and breadth of distribution in military, firefighting and law enforcement channels complement our existing military eyewear platform."

"Oakley is at its best when we work to solve the most difficult problems of the world's most demanding users; the exact same thing can be said of ESS," continued Olivet.  "By joining forces with ESS, we are combining two individually strong brands with remarkably similar core values, enhancing both of our abilities to provide the best product and highest quality service possible." 

The acquisition is subject to certain indemnities, post-close adjustments and customary closing conditions.  The companies expect the acquisition to be closed during the first half of 2007.  Under this agreement, ESS will continue to maintain its own operations in Sun Valley and operate with a significant amount of autonomy. Dondero will continue to lead the development and expansion of the business as its president.

About Oakley, Inc.
Oakley is a worldwide leader in performance optics including premium sunglasses, goggles, and prescription eyewear.  Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith Spectacles.  In addition to its worldwide wholesale business, the company operates retail locations including Oakley Stores, The Optical Shop of Aspen, and Sunglass Icon, the second largest sunglass specialty chain in the United States.  The company also offers a wide selection of Oakley-branded apparel, footwear, watches and accessories.  Additional information is available at www.oakley.com.

Safe Harbor Disclaimer
This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "forward-looking statements" and "safe harbor" provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include, but are not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators and are typically identified by the use of terms such as "look," "may," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements may be expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: risks related to the sale of new sunglass and electronics product introductions; execution of anticipated restructuring and realignment of product categories; the company's ability to integrate and operate acquisitions; the company's ability to manage rapid growth; new and existing channel inventory management risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on optics sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives. Additional factors are detailed in our filings with the Securities and Exchange Commission, including the Risk Factors contained in the company's Form 10-K for the year ended December 31, 2005 and as updated in the company's quarterly filings on Form 10-Q. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company is under no obligation, and expressly disclaims any obligation, to update or alter this forward-looking information.

# # #

Sun Valley, Idaho, USA

This month, ESS Eyewear introduced the ICE NARO™ and ICE-2 NARO™, new smaller versions of the company's popular ICE 2.4' ballistic spectacle series.  The products were designed to meet the needs of troops and first responders who are seeking a smaller size than was offered by the universal fit of the original ICE 2.4™.  The new products are approximately one half inch narrower between the temples, with smaller lenses that look at home on a smaller face, but also offer greater proportional coverage and full compliance with the US military specification MIL-PRF-31013 and ANSI Z87.1+ standards.

"In listening to our customers, we identified an unmet need in the market for ballistic spectacles that fit the many people with smaller, narrower faces," said Brian Ross, ESS VP Sales & Marketing. "The ICE NARO will see to it that they can do their duties in comfort without sacrificing safety." 

There will be two basic varieties of the new product offered: the ICE NARO™, which includes Clear, Smoke Gray and Hi-Def Yellow lenses, and the ICE-2 NARO™ two-lens model with Clear and Smoke Gray lenses.  Both kits come with a protective case, elastic strap, and anti-fog cloth.  All ESS ICE™ and ICE NARO™ spectacles can be fitted with the same prescription lens carriers in ESS' Rx product line.  These same carriers also fit in either the ESS Profile™ or Advancer™ series goggles.

The US military market's desire for a smaller-fit ballistic spectacle has been quickly realized; upon introduction, the ICE-2 NARO™ model has been issued a National Stock Number (NSN) (4240-01-537-6143) and added to the Approved Protective Eyewear Lists (APEL) for the US Army, Air Force, and Marine Corps.

The US Air Force Headquarters introduced the Air Force Ballistic Eyewear Program this month, and published the Air Force Protective Eyewear List (AFPEL) along with recommendations for standard issue goggles and spectacles for all deploying Air Force personnel.  Under the guidance for the Ballistic Eyewear Program, qualified AFPEL goggles and/or spectacles are to be unit-issued for all deploying Air Force personnel, and approved ballistic eyewear must be worn in the Area of Operations as directed by the respective Combatant Commander.

The Optometry Services Guide to the Air Force Ballistic Eyewear Program states that units are advised that the ESS Profile NVG™ goggles and ESS ICE-2™ spectacles are recommended for standard issue, "due to their proven performance and the availability of a prescriptive optical insert carrier that is compatible with both spectacles and goggles." The referenced optical insert carrier is the ESS P-2B™ model.

ESS president John Dondero commented: "ESS is highly supportive of the safety initiative behind the Air Force's new ballistic eyewear program, and we are especially honored to have our products recommended for issue to deploying Air Force personnel."

The ESS eyewear products that have been recommended for issue in the May 2006 Air Force Ballistic Eyewear Program Guidance are available through the national stock system, and can be ordered using the following National Stock Numbers (NSNs):

Goggles:

• ESS Profile NVG   (Foliage Green Kit)   Model #EP01FG1-MSB   NSN: 4240-01-540-5585
• ESS Profile NVG   (Desert Tan Kit)   Model #EP01DT1-MSB   NSN: 4240-01-504-5727
• ESS Profile NVG   (Black Kit)   Model #EP01BK1-TSB   NSN: 4240-01-504-6222

Spectacles:

• ESS ICE-2   (Black / Regular Fit)   Model #ESSICE-2   NSN: 4240-01-525-5085 
• ESS ICE-2 NARO   (Black / Small Fit)   Model #ESSICE-2N   NSN: 4240-01-537-6143

ESS is proud to have sponsored Mark Squirrell (Squiz) in his successful climb to the summit of Mt. Everest in support of the United Nations World Food Programme (WFP) "Fight Hunger: Walk the World"
(http://www.fighthunger.org/everest).

Squiz, a 10-year veteran of the Australian Army Special Forces, worked in East Timor, Albania, Sudan, Afghanistan, Palestine, and finally Nepal, where he honed his climbing skills.  He is no stranger to high-adrenaline situations, whether the risk is enemy fire or mother nature.  Squiz decided to dedicate his experience to a good cause, and set out to raise money for the UN World Food Programme by attempting to conquer the world's tallest peak: the 29,035 foot Mt. Everest. 

On the battlefield or at high altitudes, Squiz depends on his gear, and he put ESS goggles and glasses to the ultimate test as he braved Everest's subzero temperatures, howling winds and high altitudes well above "the death zone."  Following his final, harrowing push from Camp 4 up to the Roof of the World, Squiz had this to say about the performance of his ESS eyewear:

"Although it was a hard slog and a few difficulties arose on the final push to the summit it was a successful trip.  This would not have been possible without the support from ESS.  I wore your sunglasses constantly.  On summit day, I used ESS Profile TurboFan goggles.  These were excellent and very appropriate with the built-in fan.  The fan worked perfectly.  The fan never once failed and I kept it on the whole time.  If you incorporate a pair of category 4 lenses, I think these goggles would be a major attraction to climbers.  Everyone was impressed with the fan and it would most likely be the difference for most mountaineers when making a choice on what goggles to buy."

Visit http://www.fighthunger.org/everest/blog to learn more about Squiz's challenging and noble endeavor and to donate to the UN's WFP.

ESS is pleased to offer an online prescription filling service that provides a one-stop prescription eyewear solution at competitive prices.

ESS uses skilled optometrists familiar with the proper techniques necessary to optimize the corrective function of the lenses with ESS eyewear. These optometrists also ensure that only high-grade, shatter-resistant polycarbonate lens material is used, helping maximize impact protection.

Prescription lenses can now be filled for any of the Rx Inserts offered by ESS, as well as for any ESS sunglass, including the Recon™, Flyby™ and Fusion™. 

To have your ESS Rx Inserts or ESS sunglasses made Rx Ready, simply visit www.esseyepro.com and navigate to the accessory or sunglass that you would like filled with your prescription.  Click "Add to Cart" and follow the directions on the screen. 

If at any point you have troubles reading the prescription from your optometrist or completing the online form, please contact Mountain West Optical at (208) 734-3937 or terry@mountainwestoptical.com before placing your order.

Important Safety Note on Rx Lenses:
Corrective lenses supplied by ESS are made of high-grade polycarbonate and have superior impact protection than is offered by glass and other lens materials, but due to the variability of corrective lens thicknesses, prescription lenses cannot be certified as compliant with ANSI Z87.1 or military ballistic impact standards.

Eye Safety Systems, Inc. (ESS) is proud to announce that Carl Christian and Mike Turner have joined its management team as Regional Directors.

Mr. Christian recently retired from the U.S. Army, serving most recently in the U.S. Army Forces Command as its command sergeant major.  In that position, he served as the FORSCOM Commanding General's personal advisor on all matters relating to enlisted soldiers, with emphasis on training and quality of life.  He is a 30-year career soldier, and served as FORSCOM command sergeant major from October 2001 through November 2005.  He brings a wealth of experience and knowledge to ESS, based upon the many positions he's held throughout his distinguished Army career.

Mr. Christian has served as a Tank Commander, Reconnaissance Section Sergeant, Drill Sergeant, Armor Platoon Sergeant, First Sergeant, writer/analyst for the United States Army Sergeants Major Academy, Operations Sergeant Major, Squadron Sergeant Major, Regimental Sergeant Major, 1st Armored Division (Forward) Task Force Eagle Bosnia Command Sergeant Major, United States Armor School Command Sergeant Major, and United States Army Armor Center & Fort Knox command sergeant major.

As a Regional Director for ESS, Mr. Christian will be responsible for the military market in the eastern U.S.  "It's great to be able to have the opportunity to continue in a role that still allows me to take care of Soldiers, Marines, Airmen and Sailors," said Mr. Christian.

ESS' Regional Director in the western U.S. is Mike Turner, also a retired command sergeant major who served with the U.S. Army Special Forces.  Mr. Turner is a 25-year career soldier whose last assignment was as the 1st Battalion, 3rd Recruiting Brigade command sergeant major.  In this role, he was the senior manager responsible for over 3,500 recruiters, and acted as the personal advisor to the brigade commander on all matters relating to enlisted soldiers in the 3rd Recruiting Brigade.

During his Army career, Mr. Turner held numerous leadership positions.  He enlisted as an infantryman and served as a squad leader, long range reconnaissance platoon leader, station commander, brigade trainer, operations sergeant, guidance counselor, first sergeant, battalion sergeant major, and brigade sergeant major.  He graduated the U.S. Army's Ranger School, Pathfinder School, and Air Assault School. 

ESS' new Regional Directors will work closely with service members to provide them with information about eye protection systems, to learn about ways to improve those systems, and to increase eye safety awareness.

The British Ministry of Defense (Defense Clothing Integrated Project Team) awarded "Contract No. DC3ESL/5185 for the Supply of Protective Eyewear" to Eye Safety Systems, Inc. (ESS) of Sun Valley, Idaho USA, via their UK agent, EPS UK Ltd.  The four-year contract, announced 7 July 2005, is for the supply of the ESS Advancer V-12™ goggle, the ESS ICE 2.4™ spectacle, and the ESS Vice™ Rx Insert.  An urgent initial delivery of 28,000 units was completed in August for British troops deploying to Iraq and Afghanistan.  The next delivery, also 28,000 units, will be made in October.

The decision was the result of a three-month solicitation, which itself was the culmination of more than 15 months of careful trial, evaluation, and development.  The MOD required a single manufacturer to supply both ballistic military goggles and spectacles, along with an interchangeable prescription insert.  Project Director, Major John Stoddart, commented, "We went through a challenging and rigorous selection process from which ESS was selected to provide protective eyewear for British Forces personnel who are deployed on Operations in extremely demanding and dangerous environments." ESS produced a unique combination of impact protection, anti-fog technology, interchangeable lenses (smoke, clear, and amber), Rx compatibility, and integration with existing equipment (helmet, NVG, and weapon sight).  Major Stoddart said of the selection of ESS, "We are delighted that ESS is supporting the British MOD with the supply of eye protection." 

The contract is the second significant British selection of ESS products in the last year.  In October 2004, a Contract Award Notice cited "technical merit, quality, delivery date, price, and cost effectiveness" as the primary criteria for selecting the same two ESS products for an Urgent Operational Requirement of more than 50,000 units.  Contrary to misleading press releases published earlier this year, no other manufacturer has recently supplied significant quantities of eyewear to British forces.  "ESS is honored to be exclusively selected by the UK MOD," said ESS President and CEO, John Dondero, "We look forward to a lasting partnership in eyewear innovation to protect British soldiers."

The ESS Advancer V-12™ and ICE 2.4™ are the first goggle and spectacle ever widely issued to British troops.  Permanent NATO stock numbers have been cataloged.  UK soldier modernization project teams (FIST), the PECOC program (Personnel Equipment & Common Operational Clothing), and Urban Warfare are also evaluating ESS eye protection systems.

To meet the needs of their customers who require corrective lenses, ESS has launched a new prescription insert accessory for their popular CDI sunglasses.  This new insert allows for the rapid interchange of multiple lens types - clear and tinted, or prescription and non-prescription - all in one sunglass frame.

The CDI sunglasses include two sets of interchangeable lenses, which can be swapped out by sliding the lenses in and out of the frame.  Now, ESS is introducing the CDI Prescription Insert system, which consists of a pair of lens carriers that slide in and out of the frame just like the standard CDI lenses.  The lens carriers can be fitted with prescription lenses by any optometrist, and then inserted in the CDI frame. 

This system is ideal for those who want to have clear and tinted prescription lenses, or those who occasionally wear contact lenses and want their sunglasses to be able to accommodate either standard lenses or prescription lenses. 

Important safety note for sunglass users operating in proximity to fragmentation hazards:
ESS strongly recommends that optometrists use only high-impact polycarbonate prescription lenses to optimize impact resistance in the CDI sunglass.  With the standard, non-prescription polycarbonate CDI lenses installed, the sunglass meets all the requirements of ANSI Z87.1 and the MIL Specification MIL-PRF-31013.  Due to the variability of prescription lens shapes, materials, and thicknesses, it is impracticable to determine if the sunglass system is compliant with those impact standards when a prescription lens is installed.  High-impact polycarbonate prescription lens material will maximize the impact resistance of the system well beyond that offered by CR-39 resin or other common materials used in prescription lens manufacturing.

Sun Valley, Idaho, USA

Eye Safety Systems, Inc. (ESS) will soon be announcing the introduction of the Advancer V-12™ dual-mode goggle.  Developed for modern warfare and tactical operations, the innovative eye protection system resolves the classic eyewear dilemma: how can one product function as a fully-enclosed goggle yet have the fog-resistant properties of an open sunglass?

ESS has answered this challenge with its patented AVS™ Adjustable Ventilation System.  The AVS™ frame design allows the user to choose between two lens positions: Closed, to seal out dust and debris, or Advanced, for free circulation of fresh air to keep lenses from fogging.  Users can easily change the AVS™ mode by simply clicking the lens between the closed or advanced (open) lens positions.

The Advancer V-12™ would look at home on the face of a street motorcycle rider, but the product's features are tailored for the serious business of warfighting, law enforcement and fire/rescue.

• Patented AVS" Adjustable Ventilation System for fog elimination and dust filtration
• Night Vision compatible, compact frame with extra-wide field of view
• Interchangeable anti-fragmentation lenses meeting ANSI Z87.1-2003+ and the rigorous military goggle ballistic impact specifications of MIL-V-43511C
• ESS's advanced ClearZone FC™ anti-fog and anti scratch lens coatings
• Smooth, forgiving face seal for adaptive fit and low maintenance cleaning
• SideWinder™ Outrigger strap pivots for universal helmet compatibility
• Undistorted optics in either lens position
• Easy adjusting strap
• 100% UVA/UVB protection
• Protective hard case with zipper seal
• Compact, hard-shell Lens Pods™ for lenses not in use
• Clear, Smoke Gray, and Hi-Def Yellow lenses available
• Vice™ Prescription Insert accessory available May 2005

Prior to its official release, the Advancer V-12™ was awarded a major contract by the United Kingdom Ministry of Defense, making it the sole issued goggle system for the UK's deployed troops in Iraq and Afghanistan.  The product is currently under evaluation by US Special Operations Forces groups.

Sun Valley, Idaho, USA

Eye Safety Systems, Inc. (ESS) has released the P-2B Rx Insert corrective vision system.  The P-2B Rx Insert is designed for integration with the ESS ICE series spectacles and the ESS Profile NVG series goggles, both of which are already on the US Army and USMC lists of authorized eye protection.  This corrective lens system is the first of its kind to be compatible across goggle and spectacle platforms, and has been authorized for use by both the US Army and the US Marine Corps.

The ESS P-2B Rx Insert has a robust design with characteristics well suited for military applications:

• High-impact construction exceeds the impact requirements of MIL-STD-662F and MIL-PRF-31013.
• Rx lenses can be cut using conventional edging machines.  
• Accommodates a range of corrections to +/- 11: well beyond the DOD standards.
• Includes a rigid storage case with both goggle and spectacle adapters.

The initial shipments of the P-2B Rx Inserts will be supplied to Marines deploying for Operation Iraqi Freedom and Operation Enduring Freedom in December 2004 and January 2005.

The ESS P-2B Rx Lens Insert (Model #EPPRSC-P) is available for immediate purchase through the National Stock Number system (6540-01-525-4784), AAFES/MCSS stores, GSA, and from ESS dealers worldwide. ESS recommends the use of polycarbonate as the corrective lens material because of its excellent impact resistance.
 

Sun Valley, Idaho, USA

Eye Safety Systems, Inc. (ESS) is the sole recipient of the goggle award for the US Department of Defense's Combat Eye Protection (CEP) solicitation #DAAD16-03-R-0027. 

The solicitation process spanned approximately one year ending August 26, 2004.  During this time, a comprehensive evaluation of commercial and developmental eye protection systems was conducted by the US Army's PEO Soldier Office in cooperation with Marine Corps Systems Command and the Natick Soldier Center to determine which products would be placed on a list of authorized combat eyewear and considered for multi-service type classification.

The evaluation considered four principal product factors, listed below in order of importance:

1. Ballistic Characteristics
2. Human Factors
3. Physical Characteristics
4. Carrying Case

The evaluation also considered manufacturing and warranty factors, as well as past performance.  At the conclusion of the CEP solicitation, the ESS Vehicle Ops™ model goggle (NSN: 4240-01-525-5101) was selected for the contract award, with special mention of two other ESS models that had previously been widely purchased through the Rapid Fielding Initiative (RFI).  Those models are the ESS Profile NVG™ goggle (NSNs:4240-01-504-6222 and 4240-01-504-5727) and the ESS Land Ops™ goggle (NSN: 4240-01-504-0052), which continue to be the goggles most widely procured by the US Department of Defense.  The award notification letter commented on the performance of these three ESS products:

After a very careful evaluation process it was determined that, of the three goggles proposed by Eye Safety Systems, Inc., the Vehicle Ops Goggle best meets the Government's needs at this time.  While the overall rating for all three goggles was considered outstanding, limited resources resulted in the selection of one goggle for this solicitation, the Vehicle Ops Goggle. Natick Contracting Officer

At this time, the only commercial goggles authorized for use by the US Army are the ESS Profile NVG™, Land Ops™, and Vehicle Ops™ goggles.  The ESS ICE-2™ spectacle was also placed on the list of authorized combat eye protection systems as a result of the CEP solicitation evaluation.

The British MOD (Defense Clothing Integrated Project Team [DCIPT]) today announced a large scale contract award for military goggles and eyeshields to Eye Safety Systems, Inc. (ESS) of Sun Valley, Idaho USA, via their UK agent, EPS UK Ltd. 

The Contract Award Notice cited "technical merit, quality, delivery date, price, and cost effectiveness" as the primary criteria for selecting the ESS Advancer V-12™ goggle and the ESS ICE 2.4™ eyeshield.  Initial requirements total 26,519 units of each product, supplied with "smoke, clear and amber lenses for usages in variable light situations."

DCIPT carefully evaluated eyewear products over the last year.  ESS was the only supplier to offer the required combination of helmet integration, impact protection, anti-fog technology, and Rx compatibility, among other features. 

The ESS Advancer V-12™ will be the first goggle ever specifically designed for and widely issued to British soldiers.  The initial orders are expected to supply British troops in Iraq and Afghanistan.  Permanent NATO stock numbers have been issued.  UK soldier modernization project teams (FIST) and Urban Warfare are also evaluating the ESS eye protection systems. 

All parties are excited about the rapid advancement in soldier safety and operational effectiveness.

ESS Models & NATO Stock Numbers:

• ESS ICE 2.4 eyeshield
  •  
    • 8465-99-318-7183
  • Clear replacement lens
    • 8465-99-318-7184
  • Amber replacement lens
    • 8465-99-318-7185
  • Smoke gray replacement lens
    • 8465-99-318-7186
• ESS Advancer V-12 goggle
  •  
    • 8465-99-318-7187
  • Clear replacement lenses
    • 8465-99-318-7188
  • Amber replacement lenses
    • 8465-99-318-7189
  • Smoke gray replacement lenses
    • 8465-99-318-7190
• ICE 2.4 & Advancer V-12 Vice Rx Insert
  •  
    •  8465-99-318-7191